Imagine, create and realise the life you want through the success that awaits you.

Phill Broom

About Phill Broom: the short version

Ever since I was old enough to talk I have been selling things and over the last twenty-five years I’ve invested a lot of time into researching, developing and putting into practice ideas and strategies for stronger sales performance.

Thanks to tens of thousands of hours practice and first hand experiences I understand the challenges of sales. I appreciate the level of skill, energy and effort that is required to make a success of it and I am here to help you get the results you’re wanting. 

About Phill Broom: the long version

Ever since I was old enough to talk I have been selling things and over the last twenty-five years I’ve invested a lot of time into researching, developing and putting into practice ideas and strategies for stronger sales performance.

Understanding the technical aspects and evolving the practical side of sales is my why. I love it. I love learning more about selling and I love helping others acquire and develop strong sales skills so that they go about improving themselves and having remarkable businesses.

Born just outside Melbourne Australia my family moved to Brisbane when I was two years old and it’s where I currently live with my young family (amazing wife + two kids). After graduating from university, where I studied business, finance and economics, I spent five or so years living in Japan. It was at this time, in Japan, that my passion for sales was reawakened. In a role that saw me flying a lot I quickly devoured dozens of books, articles and courses on sales, leadership, entrepreneurship and more. The experience of dealing with a variety of cultures, language gaps, incredibly diverse markets and amazing people taught me a huge amount and I look back fondly at these formative years, often in wonder at how a twenty-something year old from Australia ended up heading the international sales and marketing team for a multi-national company. 

My fascination with selling and the marketing that generates the opportunity has never lost its charm and on returning from Japan we set up home in Sydney where I was the state manager and sales manager for a musical instrument distributor, wholesaler and retailer (a client company of mine while working in Japan). However, Brisbane was calling and a short while later the decision was made to head home, start a family and pursue a career in real estate.

My start in real estate was not unlike many of the starts I have heard about since,  sink-or-swim, yet as daunting and as tough as it was, it was an environment and challenge that suited me well.

You might be astounded to learn that real estate agents don’t always feature high on the trustworthy-likeability scale or social hierarchy of world changing / world saving roles, jobs or careers and as such I was a little uneasy with my career decision at first. However, I was determined to ‘break the mould’ – and prove to the world, or those that would listen, that real estate agents are in fact champions of society and not to be discounted when it comes to being professionals and certainly to in sales. 

Interestingly, over the past fifteen plus years I have come to learn, and continue to witness firsthand, that many real estate agents are incredibly effective and efficient sales professionals. Given the diverse range of person to person and professional skills required to be a top performing agent the bar has been set high and the competitive landscape means that every year that bar gets a little higher. 

In making a success in real estate sales I came to appreciate long days and longer weeks, inventing coping mechanisms for rejection (daily) and a thirst for processes and systems that made growth and habit forming a little easier. From agent to lead agent, to sales manager and co-owner/principal, to sales leader of  business growth for some successful teams and offices I am comfortable saying that I have been across just about every role, function and action inside of a well-run, and still learning to be better, real estate business. 

In 2012 my focus started to shift away from directly selling real estate to inspiring, leading, coaching, training, mentoring and eventually also to auctioneering. Nourishing those in sales around me and the teams and businesses that support them.

As this evolution of career took shape so also did the diversity of my clientele. Small to medium size business owners, retail, medical, legal, financial services and other non-real estate centric businesses sought me out for help, ideas, systems, processes and guidance. It was, and still remains, a privilege to work with some great organisations and the scope of what I am doing now continues to drive me to pursue excellence in sales and marketing. 

Around the time that I was leaving the corporate sales world for real estate I was once encouraged to discover ‘my’ three hobbies. A hobby that kept me healthy (cycling, running, swimming or simply triathlon). A hobby that helps keep my family and friends front of mind and happy (travel, cooking and being telling dad jokes) and a hobby that makes me wealthy. This last hobby, it turns out,  is what I am currently doing.

As Gary Vaynerchuk famously once said, “Skills are cheap. Passion is priceless.” For me a hobby is something you are passionate about – the sense of purpose is uplifting and the rewards are almost secondary. Sharing my experiences through coaching and training, speaking and consulting is that hobby. It continues to excite and interest me and I awake each day eager to meet the challenge of being better at helping others get the most out of selling, out of marketing and out of their businesses.

As it turns out, nourishing those around you is for me very nourishing personally and I love it. It’s my why.

It probably helps that I love to learn and there are several members of my family who believe, thanks Michelle and mum, that I am a little obsessed about it. I have a voracious appetite for information and irrespective of how obtuse it might at first appear, taking a concept or piece of knowledge from one field and bringing it across to another industry or function is exciting for me. 

Where the technical, or the more scientific aspects, mingle or coalesce with the practicality of implementation, the art or performance, in sales and marketing is a space where I find myself investing a lot of time. There is definitely a sense of accomplishment when you help recalibrate a business, or when you help a sales team or sale person move towards reaching their potential. The results suggest I also do good work, which is reassuring, and I am very keen to see where this will take me. Onwards, upwards, oh the places we will go (thanks Dr. Seuss). 

I love it. I love learning more about selling and I love helping others acquire and develop strong sales skills so that they go about improving themselves and having remarkable businesses.

Given that you’re here and that you’ve read this far, you are probably in the business of sales. Maybe you’re on a quest of your own to be the best salesperson you can be. Or maybe, you’re trying to find a way of building a stronger sales business. It’s probable also you are a leader and you are looking for sales tools to improve your teams sales fitness.

Regardless of your role. Regardless of your experience and your industry. I’m here to help you and I trust that you will find what you are looking for. Great results start with actions and they start here!

So let’s get started – let’s get in touch and make something magical a reality!